$100 to Alleviate the Pain
06 September 2007 05:00 PM
Steve gives iPhone early adopters who were screaming at the $200 price drop only two months after its release $100 credit at Apple Stores, retail and online.
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I guess it’ll help some Mac faithful, but I don’t now how much of a help it will be to new Apple customers whose first-ever Apple product was the iPhone. He’s basically just giving them a gift certificate.
Steve will now have a harder time convincing even Apple faithful to rush out and buy the newest Apple gadget because of the fear of a price cut or a newer product coming out just around the corner.
This is why I think companies should tell people their pricing plan. For the first month it will cost $600, for the next 6 months it will cost $500, and then it will cost $400. Let people know they are paying more up front so they aren’t surprised because they didn’t think about it.